From Lowe's Curiosities of Heraldry: “It does not seem to have occured to these allegorizing worthies that the tincture of a charge may be diametrically opposed to the signification assigned to the charge itself. For example, the coat ‘Vert, a bull's head or’ by the armilogical rules cited above, would signify, as to the tinctures, pleasure and joy, while as to the charge it would mean rage and fury. Again, ‘Purpure, a wolf argent’ would mean ‘a wrangler with a peacable disposition!!’”
I'm an Academic Herald. I'm not a "real" herald; I don't design and register people's coats of arms (though I can certainly suggest designs for those who might be interested). What I do is study, research, teach, and write about heraldry. (You can find some of my books about heraldry and a list of my articles and presentations about heraldry at "Our Website" below.) And I like to share what I have learned about heraldry, hence this blog. I hope that you'll find it informative, interesting at least occasionally, and worth your time to come back. Got a question? Comments? Feel free to ask or let me know. I'd love to hear from you. You can find my contact information in my Profile.
Today’s heraldic offerings from way back in 1998 are of a couple of companies which don’t seem to have lasted into 2012.
The first is the logo of Windsor Management Company. I suppose if I had to blazon it, it would be: Quarterly: 1st, Vert two bendlets sinister sable; 2nd, Murrey [it's not really gules] four fleurs-de-lis argent (I’m not at all sure how to blazon the arrangement; it’s very odd); 3rd, Murrey seven fleurs-de-lis 1, 2, 1, 2, and 1 argent; 4th, Sable two bendlets vert. I have no idea if the white and black edging should be considered a bordure or merely artistic frou-frou (to use a “technical heraldic term”).
The other is an achievement of arms-like logo used by Ted Prohaska Auto Painting and Collision Works.
The shield has a sinister arm in armor embowed; I’m not sure what the hand is supposed to be holding. The shield is supported by two wolf-like lions standing on a “gas bracket” style compartment. The helm, well, what can I say about the helm? It’s hard to tell if it’s a knight’s helm (affronty with the visor up) or a royal helm (affronty with a barred grill). It’s also difficult to tell if the thing on top of the helm is a cap of maintenance or a royal crown. Whichever it is, it's being improperly used here.