From Lowe's Curiosities of Heraldry: “It does not seem to have occured to these allegorizing worthies that the tincture of a charge may be diametrically opposed to the signification assigned to the charge itself. For example, the coat ‘Vert, a bull's head or’ by the armilogical rules cited above, would signify, as to the tinctures, pleasure and joy, while as to the charge it would mean rage and fury. Again, ‘Purpure, a wolf argent’ would mean ‘a wrangler with a peacable disposition!!’”
I'm an Academic Herald. I'm not a "real" herald; I don't design and register people's coats of arms (though I can certainly suggest designs for those who might be interested). What I do is study, research, teach, and write about heraldry. (You can find some of my books about heraldry and a list of my articles and presentations about heraldry at "Our Website" below.) And I like to share what I have learned about heraldry, hence this blog. I hope that you'll find it informative, interesting at least occasionally, and worth your time to come back. Got a question? Comments? Feel free to ask or let me know. I'd love to hear from you. You can find my contact information in my Profile.
Here’s a sign I ran across on a trip up into Oklahoma back in 1998.
It’s from a billboard ad for Shelter Insurance agent Jerry Downs. The shield I suppose could be blazoned as: Azure the words Shelter Insurance, a base wavy gules fimbriated all within a bordurelet argent.
I checked on-line (I don't get up by Durant as often as I used to), and Mr. Downs is apparently still selling Shelter Insurance in Durant, Oklahoma. So if you’re in the area of Durant and need some additional insurance, you know where you can get it. (Disclaimer: I have no relationship with either Jerry Downs or Shelter Insurance, and cannot speak to the value of purchasing insurance from them. I merely note it as an option.)