As the old song says.
British Airways has launched a new advertising campaign (emphasizing the company’s motto: “To Fly. To Serve.”) featuring their coat of arms. As a part of that campaign, there is a well done video on the history of their achievement of arms, with both images of the original grant from the College of Arms in January 1975 ...
and the more recent rendition done by a graphics design company, which keeps all of the elements of the original while at the same time modernizing them and allowing for three-dimensional renderings, as well.
You can watch the whole three minute, 46 second video on-line at: http://www.youtube.com/watch?v=x_G4MV_DG2Q