I’ve said it many, many times, and it continues to be proven true: You can find heraldry everywhere!
In this particular case, my wife and I had gone out for a lunch of her favorite food (that is, “food that’s been fixed by somebody else”), and right there in the parking lot was a van with the following coat of arms prominently placed about it in several places.
The arms appear to be a variant of those that appear on the website of Texas Tech, which use an entirely red shield with a white cross throughout charged with ten* acorns bendwise (acorns are "reversed" or inverted, what many of us would think is upside down, by default), and the same charges (open book, star, key, and lamp) in the four quarters.
You can find heraldry everywhere!
* I've heard the opinion that heralds cannot count that high; that for many heralds, the numbering system goes: one, two, three, four, five, six, semy (or many). This is not strictly true; I've seen blazons that specifically numbered up to sixteen. But, still, it's not a bad rule of thumb.