I could repeat a lot of what Ms. Macdougall says, but what would be the point? I'd just be copying her words. Why not go read them for yourself? You can find the full article at: http://life.nationalpost.com/2012/08/25/words-to-live-by-or-at-least-to-have-translated-into-latin/
Oh, and the title of this post? It's a short version of my own motto, which in full is: Ex fructibus eorum cognoscetis eos, roughly, By their fruits shall you know them. It's a play off my surname (Appleton), as well as the three apples on the coat of arms and apple tree for a crest. That's one of the fun things about being a herald of sorts, you get to play around with your own heraldry and getting all of the pieces to work together.