In a recent (January 22, 2011) story, the Graduate Studies at Dartmouth College in Hanover, New Hampshire, has adopted a new "coat of arms" to replace its earlier "logo." As nearly as I can make out from the story (found on-line at http://www.dartmo.com/archives/1289), the "logo" was placed within an oval; while the new one, because it's placed in a standard heater shield shape, must therefore be a "coat of arms."
Oh, well, I suppose I should be grateful that they didn't call it a "crest."
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