Thursday, December 17, 2020

Heraldry? I'll Drink to That!

As we have seen many times in the past, many wineries and breweries will use heraldry, or at least something that looks like heraldry, as their logos.

In our walking tour of Ghent, I came across two of these, the first of which we have seen before in Antwerp.

Omer ("Traditional Blond") Beer, which uses an almost heraldic Sable a chevron within a bordure gules as its trademark.

And Tongerlo, a product of Brouwerij Haacht (the Haacht Brewery), which has a shield with three chevrons on it.

I don't have a blazon for Tongerlo; they seem to place the shield with either white or gold chevrons and shield outline on a wide variety of background colors. So, not really heraldry, but a quickly and easily identifiable trademark that looks and acts a lot like heraldry.

So kick back, relax, and have the cicerone, the beer sommelier, pour you a nice big glass of Belgian beer.


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