A microscopic piece of heraldry necessarily stands condemned, because it merely pretends to hint that the owner thinks himself a person of distinction, instead of performing the true function of enabling the casual observer to identify the owner. Monograms and unostentatious heraldry are therefor the badge of the parvenu, and such heraldry is usually bogus. Genuine arms are almost always displayed boldly and beautifully at every possible opportunity, indoors and out. --
Thomas Innes of Learney, Scots Heraldry, pp. 161-162
I'm an Academic Herald. I'm not a "real" herald; I don't register people's coats of arms (though I can certainly suggest designs for those who might be interested). What I do is study, research, teach, and write about heraldry. And I like to share what I have learned about heraldry, hence this blog. I hope that you'll find it informative, interesting at least occasionally, and worth your time to come back. Got a question? Comments? Feel free to let me know. I'd love to hear from you. You can find my contact information in my Profile.
Assuming that the arms here are miscolored, then the blazon would be: Quarterly or and argent on a cross quarterly gules and azure a lion's head cabossed or langued gules on a chief per pale azure and gules a hanging balance or.
The unicorn supporters each have a quarterly shield hanging about their necks, and the demi-saint is holding a chalice with his left hand. The motto is Concordia Integritas Industria (Harmony, Integrity, Industry).
I feel certain the whole achievement is just chock full of meaning and symbolism. And counterchanging.
The design feels a tad "busy" to me, and yet it seems to come together pretty well. Still, it's not something that you could easily work into or as a commercial logo.
Still, I suspect that no one seeing this coat of arms is going to mistake for that of some other firm.
And it's not all that often that you seen an entire achievement of arms out on the street that aren't the Royal Arms of Great Britain and Northern Ireland. So this was a nice change of pace while wandering about the streets of Canterbury, England on a fine fall day!