Well, it’s alive, anyway.
And for those of us who don’t live in England and so will not be seeing these advertisements "on thousands of bus stops across England", you might check out this link (http://www.bombardier.co.uk/bombardier/about-the-beer/advertising) to Bombardier Beer’s "new advertising celebrating everything that is 'Positively English'. The advertisements feature Bombardier at the heart of a selection of English icons, such as Stonehenge, Henry VIII and Red Squirrels in a modern take on a coat of arms."
These ads are the kind of thing where the longer you look at them, the more you see in them. I noticed the White Cliffs of Dover right off, but it took me a little while to notice both Stonehenge and the Cornish pastry as compartments. (Winston Churchill in a Beatles’ Sergeant Pepper uniform popped right out at me - as did Queen Victoria as Robin Hood - but it wasn’t until a later viewing that I noticed the 99 ice cream cone that he is holding.) I’m clearly not enough of an Anglophile to recognize every "Positively English" thing in these three "achievements of arms", but the Red Arrows precision flight team did pop out to me. (But then, I’m a military aviation fan from way back.)
I guess, really, that if people can have some fun (like they pretty obviously do here) with heraldry, then heraldry is probably both alive, and well.
2 weeks ago


Anyway, the "a New York herald" - which theoretically could be a College of Arms-type herald but which could also be a newspaper, like The New York Herald - got me to thinking about two things. The first was the phrase "a New York minute", and wondering if a New York herald was considered somehow faster than other heralds. The second was heralds in what was the British colonies in America. There have been two heralds in the colonial period of what is now the United States that I can recall:
But, as I said, I recently had a bit of a personal windfall (money that wasn’t otherwise earmarked already), and so I went out to the Heraldry Today website (
So is this a great hobby or what? I get to own bits of history that have their own special histories. That is just so cool!
I also certainly don’t mean to state, or even imply, that this tendency to overburden the shield is anything new, or has only occurred in recent years. Goodness knows, when you look at some of the grants done by the heralds in the time of the Tudor kings and queens of England, you see a lot of pretty complex stuff.

And yet, each version, traditional and modernized, is the same coat of arms that the city has used for who knows how many years. (The arms were officially granted in 1607, but elements of it appear in the city seal as early as the 13th Century.) No need to pay some design firm thousands or even hundreds of dollars/Euros/pounds sterling for a new design. Just update the depiction of the coat of arms you already own! (And then take the money you’ve saved and give it back to the taxpayers from whom it came. See? Heraldry can be of positive benefit, even in our modern times.)