Thursday, February 27, 2025

Heraldry in the News!


Frankly, one of the sub-headlines was a bit of a shocker to me: "A small Spanish town is reportedly considering legal action against Meghan Markle after the Duchess of Sussex unveiled the logo for her latest business venture."

Legal action? Wow! So what's the story here?

It turns out that the Duchess of Sussex is starting up a new venture, called "As Ever," and has created as its logo a design which the village of Porreras in Mallorca says bears a "striking resemblance" to their coat of arms.

Here's what the uproar is all about:

This is the logo of As Ever:


And here is the coat of arms of Porreras, Mallorca, Spain:


So there you have the heart of the issue.

I can think of arguments both that the logo is too similar to the arms, and that the logo, though reminiscent, is sufficiently different from the arms.

But Porreres Mayor Xisca Mora has said that the likeness is “surreal”, and that "[i]t is a total copy," and that the town was deciding whether or not to take legal action against the Duchess, though admitting that they probably can't afford a lawsuit. The mayor believes that Duchess Meghan may have seen the arms during a visit to Mallorca.

For her part, the Duchess says that "comprehensive global searches of registered trademarks were conducted,” so that it shouldn't be an issue.

In any case, you can read some of the news stories about this issue on-line at:








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