Thursday, July 11, 2013

As I Have Said Many Times Before ...

... you can find heraldry (or at least stuff that is trying to look like heraldry) everywhere!

In this case, I found it at work.  Specifically, on a three-ring binder from a client's staff handbook. I found the following:

Shelton School located in Dallas, Texas, serves over 800 students with learning problems such as dyslexia, or who have difficulty with reading comprehension, math, written expression, and attention. The school provides specific instruction/remediation for students from three years of age through the 12th grade.
When I went to check out their website, though, I found that they have apparently changed (I suspect the term used would be "updated") their arms-like logo to the above image.  In some ways, it's an improvement, in that it is slightly less cluttered and thus more quickly identifiable.  (I'm not at all sure how the field would be blazoned, though; per bend sinister azure and azure?  No, that can't be right.  As heraldry, it still needs work.)

Still, though, to me this example helps to point out one of the differences between having real heraldry, a coat of arms, and having a logo (even if it is "arms-like").  Heraldry can be pretty timeless; sure, artistic interpretations will vary, depending on the artist drawing the arms, and I think that is a good thing.  That makes it possible to "update" or "modernize" the arms without the need to send off to yet another graphic design firm and pay them a bunch of money to redesign the logo.  Want your coat of arms to look more modern?  Find an artist who can draw them in a more modern style, and you're good to go, and at a tiny percentage of the price.  (Yes, good heraldic artists cost money, but have you seen what graphic design firms charge for a new logo?  You're talking some very big bucks there!)

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