An Amusing Bit of Heraldry

I found this coat of arms on Peter's Street in Canterbury, near where it becomes High Street.

It caught my attention because it really does do all of the things that a coat of arms should do: it's simple, easily identifiable, and it tells you a lot about the bearer.

In this case, you can tell right off the bat without knowing anything else that the shop there is French and presumable sells baked goods in addition to its role as a place to eat.

And really, what else do you need to know?

I'd blazon those arms as: Tierced per pale azure, argent, and gules two baguettes in saltire proper.