Driving home from our annual Memorial Day ceremony (honoring those who have died during military service to the nation) over at Oak Wood Cemetery in Fort Worth, Texas, we ran across the following piece of "heraldry":
Clearly, the logo is based (very loosely) on the national arms (Paly of thirteen argent and gules a chief azure), and yeah, okay, I can kind of see the symbolism with the ladder and the arrow pointing upwards, but it still seems to me that if you have to add your name to the shield, then it's not doing a very good job of identifying you -- which is, after all, the primary use of heraldry: identification!
I suppose that I have to give them something positive for the effort, but I really wish that if an organization didn't want to use heraldry, they wouldn't put it on a shield shape. I have nothing against a good logo, and I especially have nothing against good heraldry, but this emblem is neither.
Sigh.
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