"I have never favoured the system of cadency unless there is a need to mark out distinct branches of a particular family. To use cadency marks for each and every generation is something of a nonsense as it results in a pile of indecipherable marks set one above the other. I therefore adhere to the view that they should be used sparingly." (Peter Gwynn-Jones, Garter King of Arms)
I'm an Academic Herald. I'm not a "real" herald; I don't register people's coats of arms (though I can certainly suggest designs for those who might be interested). What I do is study, research, teach, and write about heraldry. And I like to share what I have learned about heraldry, hence this blog. I hope that you'll find it informative, interesting at least occasionally, and worth your time to come back. Got a question? Comments? Feel free to let me know. I'd love to hear from you. You can find my contact information in my Profile.
Assuming that the arms here are miscolored, then the blazon would be: Quarterly or and argent on a cross quarterly gules and azure a lion's head cabossed or langued gules on a chief per pale azure and gules a hanging balance or.
The unicorn supporters each have a quarterly shield hanging about their necks, and the demi-saint is holding a chalice with his left hand. The motto is Concordia Integritas Industria (Harmony, Integrity, Industry).
I feel certain the whole achievement is just chock full of meaning and symbolism. And counterchanging.
The design feels a tad "busy" to me, and yet it seems to come together pretty well. Still, it's not something that you could easily work into or as a commercial logo.
Still, I suspect that no one seeing this coat of arms is going to mistake for that of some other firm.
And it's not all that often that you seen an entire achievement of arms out on the street that aren't the Royal Arms of Great Britain and Northern Ireland. So this was a nice change of pace while wandering about the streets of Canterbury, England on a fine fall day!