tag:blogger.com,1999:blog-2942124997162626607.post153643289666216497..comments2024-03-03T00:35:19.641-06:00Comments on Heraldry: How Do I ... ?David B. Appletonhttp://www.blogger.com/profile/01094862082373555586noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2942124997162626607.post-29994302380209211302010-05-25T08:36:59.308-05:002010-05-25T08:36:59.308-05:00Good points. Thank you for your thoughts. (I'...Good points. Thank you for your thoughts. (I'd completely forgotten that I hadn't tweaked the title elements on all of the individual pages on the website. That's what I get for being my own webmaster, I suppose, in addition to everything else!)David B. Appletonhttps://www.blogger.com/profile/01094862082373555586noreply@blogger.comtag:blogger.com,1999:blog-2942124997162626607.post-30363711363147594242010-05-24T18:28:03.053-05:002010-05-24T18:28:03.053-05:00Here are a couple of ideas:
Most web traffic thes...Here are a couple of ideas:<br /><br />Most web traffic these days comes via Google of course, and it (and users) are very sensitive to the "TITLE" element on each webpage. See how Google sees your site by entering a site search in Google:<br /><br />site:appletonstudios.com<br /><br />You'll see that a lot of your pages have non-specific titles, like "Speaker Presentations". You want to make sure the TITLE element has important keywords that people will be searching for: "Speaker Presentations on Art and Heraldry" (for example). Go through all your pages and adjust this "microcontent" to be more visible in the half-second scan people give a Google results page: "Appleton Studios" says nothing to a stranger but "Appleton Studio of Heraldic Arts" says alot.<br /><br />Next, look through your website statistics for the keywords that people are already using to find your site ("heraldry", "design", artwork" whatever...). Focus on these, and be sure the keywords are reinforced on each relevant page. You may have all the beautiful pictures in the world, but Google is really only about the words on the page.<br /><br />Give those a try for a month or two and see if you get a boost. Then look carefully at the statistics and repeat the process again.Anonymousnoreply@blogger.com