Still More Heraldic Advertising

It's always a bit interesting to run across heraldry, or more often, heraldry-like objects, on store signs, storefronts, and advertising for shops of one kind or another. It's "interesting" because it's sometimes a toss-up as to whether the heraldry is an actual coat of arms or just something made up that the shop owner thought looked nice and gave the impression he or she was trying to make.

In the specific instance at hand, I suspect that the arms for this little shop in Arras, France are invented, but see and decide for yourself.

It's a little fish shop named "La Marée" (The Tide), but it's the blue banner affixed to its front wall that really caught my attention.

The central image is the bust of a woman (perhaps a Marie, playing on the name of the shop?); but at the top are two coats of arms and a coronet.

The coronet appears to be that of a French comte, or count, with four pearls hidden, two behind each shield.

The left-hand shield is two chevronels between a duck statant to sinister atop the uppermost chevronel and a fleur-de-lis, and the right-hand shield is seven bars (or, perhaps, barry of thirteen).*

The style of the shields, especially the husband's (on the left) makes me think these "arms" are invented for the shop. I could be wrong, of course, but it's not an arrangement of charges that I have seen before, and so I am skeptical that it is real heraldry.

Still, it's yet another use of heraldry (or pseudo-heraldry), and I tend to think that that's a Good Thing™, if only because it shows that people still respect heraldry to a greater or lesser degree.



*  Though in English blazon this would always be seven bars, "Foreigners make no matter, neither in Paly, Barry, nor Bendy, whether the pieces be even or odd, provided they be of an equal latitude; and therefore amongst them you as often meet with Paly, Barry, and Bendy of 7 and 9, as 8 and 10." (John Gibbon, Introductio ad Latinum Blasoniam, 1682, p. 5)

More Heraldic Advertising

We are all aware, I presume, that many vineyards use a coat of arms as their brand and place that coat of arms prominently on their wine labels.

Well, the same thing occurs for other beverages. Witness the following two signs I ran across as I ambled my way around Arras, France.

This sign for Le Cap Horn Café - Brasserie included an advertisement for Jupiler Belgian beer or ale.

The arms would be blazoned as Gules a bull rampant argent.

And a little later I found this one on the door of the Couleur Café:

Advertising Triple Karmeliet three-grain beer. (I'm going to assume that "1679" is when the brewery was founded, and not when the beer currently in stock was brewed. Yeah, that's probably the safest thing to do.)

It's an interesting coat of arms, with one of those remarkably German lines of division (something like per chevron ployé the point a fleur-de-lis) between three mullets of eight points. You can find similar lines of division in Siebmacher's Wappenbch von 1620: in the lower right at http://www.wappenbuch.com/A085.htm or even closer in the second from the left in the bottom row at http://www.wappenbuch.com/A081.htm

Wishing You All a Very Happy Christmas!

To you and yours, Christmas greetings,

From me and mine.

May your Christmas be a joyous one!

An Heraldic Shop Sign

Continuing my ramble around the Place des Héros in Arras, I came across this shop:

(I know it's hard to do, and I admit having trouble doing it myself, but try to ignore that cute rat on the left.)

I didn't go into the shop - it was still fairly early in the day, and it wasn't open yet - but I couldn't pass the sign.

This confectionary (confiseur = confectionary) shop's sign translates roughly as "the heart of Arras in the old" (presumably meaning in the "heart of the old part of the city").

But of course it was the two lions (rampant addorsed, though the herald in me would prefer to see them combattant, facing each other) and between them the shield of the arms of Artois, which also appear on the inescutcheon on the arms of the city of Arras, as noted just a few posts ago.

It's not necessarily the correct use of heraldry, but it's nice to see local heraldry being used, even if it is just to advertise a confectioner's shop.

Some Heraldry-Like Objects

Getting back after my last several posts to our recent trip to Arras, France, I took the opportunity to walk completely around the Place des Héros. It helped that our hotel was on one corner of the Place, so I just began there and made a circuit of the square in a clockwise direction.

A number of the buildings on the square are marked with what might possibly be considered to be heraldry. I suspect that they are, in fact, heraldry-like shop signs, though I could be mistaken in that suspicion.

Anyway, take a look and see what you think.

These signs included:

Three chickens or cocks:

A mermaid (labeled "la Cirene", in English, "the siren") in her vanity (using a mirror and combing her hair) with two ships and a town behind her:

A sailor in a tricorn hat peering through a telescope with a town and two ships behind him:

A salamander standing in flames, breathing flames:

This lovely unicorn passant to sinister:

A hen or cock facing sinister:

A water buffalo:

A harp in an olive branch:

Three shovels:

And a hammer (I think a piton hammer, also known as a rock-climbing hammer):

Most of these would make would easily be accepted as a coat of arms. Are they truly heraldry? As I said, I don't think so, but it's possible.

Another Armorial Regimental Flag

If I'm at a museum, no matter how many times I've been there before, when I get the opportunity to go again, I'm going to look around to see what's new or if there's something I hadn't noticed before.

The members of my Camp of the Sons of Union Veterans of the Civil War had been invited to the Texas Civil War Museum to see the regimental flag for which we had donated some money to conserve in its final restored state. (My last post contains pictures of this 150+ year old flag of the 45th New York Infantry Regiment.)

So while there, we all wandered about a bit to see what we could see, and I ran across another regimental flag on display, which contained an unusual "coat of arms" as its central element.

The unit to which this flag had belonged more than 150 years ago was the Second Regiment, New York State Militia (which was later redesignated the 82nd Regiment of Infantry) during America's Civil War (1861-1865).

The central element of the flag contains an achievement of arms based on that of the State of New York, having the same crest, motto, and supporters (for which, see my previous post). But the shield itself has been divided "per pall reversed" into three:

The upper left portion of the shield (dexter chief) contains the (incorrect) arms of the United States (this version has twelve rather than thirteen stripes, and places stars on the chief which are not present in the actual arms of the U.S.).

The upper right portion of the shield (sinister chief) contains the arms of the City of New York, the arms of a windmill set saltirewise between in pale two beavers statant and in fess two barrels/tuns palewise.

Finally, the lower third of the shield contains the landscape arms of the State of New York, a scene of the Hudson River with the sun rising over a mountain peak beyond the river..

Once again, hardly a sterling example of heraldic design, but one which does say quite clearly, "New York City, New York" on its face. So to that extent, I suppose, "identifiability has been maintained." And identifiability has always been one of the watchwords of heraldry and heraldic design.

State Arms on a Regimental Flag

A few years past, the Texas Department of the Sons of Union Veterans of the Civil War (of which I am a member) donated some money to the Texas Civil War Museum to help pay for the restoration of a regimental flag which was in need of conservation. It was made of silk, and the past 150 years hadn't always been kind to it.

We recently got word that the conservation work had been completed, and we were invited to the Museum to see the results.

Here it is in its frame, stabilized and behind glass: the Flag of the 45th New York Regiment of Infantry.

The central painted panel is a representation of the achievement of arms of the State of New York.

It is, as you can see more clearly in the drawing below, an example of "landscape heraldry."

The arms are a view of the Hudson River, with the sun rising over a mountain, supported on each side by the figures of Liberty and of Justice, with the crest of an eagle spreading its wings atop a representation of the globe, and the motto Excelsior ("Ever upward").

Not the best example of heraldry, but the arms - and the flag - are a part of New York's history, and it was certainly a pleasure to see this particular bit of history is being preserved.

New U.S. Army Insignia Has an Echo of a Famous General's Coat of Arms

A recent (December 6, 2018) article by Meghann Myers in the Army Times features the insignia and shoulder patch designed for the new Army Futures Command, which is a new organization "in charge of leading the Army through its modernization renaissance."

Charles Mugno, The Institute of Heraldry's director, was quoted as saying that: "What we try and do here is keep designs as simple as possible, which is really the essence of what heraldry is about."

A guiding principle with which I completely agree.

The AFC's motto, "Forge the Future," was the primary inspiration for the design.

The article goes on to note that "the anvil motif was very reminiscent of [former five-star general] President Dwight D. Eisenhower's coat of arms," which you may see here below.

All in all, the AFC's new insignia is an interesting design, meaningful and evocative; the only issue I might have with it is the arched "shadow" across the lower half of the shield, though I can think of a potential rationale - that of moving from the shadowed* past and into the lighted future.

You can find the full article, along with a picture of the cloth shoulder patch of the insignia, on the website of the Army Times at https://www.armytimes.com/news/your-army/2018/12/06/heres-the-new-shoulder-patch-youll-find-on-soldiers-serving-in-the-new-army-futures-command/

Another article about this new insignia can be found on the website of the Stars and Stripes at https://www.stripes.com/news/army-futures-command-unveils-unit-patch-that-features-golden-anvil-1.559704


* "Shadowed,", not "shady." The meanings are quite different. 😉

This Again?

I recently purchased a new book with an heraldic theme: Oxford College Arms by John Tepper Marlin. (You can find it on Amazon at a very reasonable price, and I am finding it well worth the reading. It covers the history of the various Colleges and the origin and meaning of their coats of arms.) It does have a few minor issues, in that not all of the blazons of the arms are complete (e.g., in the blazon of the arms of Harris Manchester College, the tincture of the field and the number of torches are missing), but the color illustrations of the arms totally eliminate any questions about what the blazons should be.

But on page 23, in the article on Brasenose College, the author touches on a subject about which I have written before:

[M]any (including the author) believe that the mullets and bars of the Washington arms were a decisive influence on the creation of the U.S. Stars and Stripes.

For my earlier take on this topic, and Dr. Marlin's responses to it, you can find my October 8, 2012 post, "An Old Controversy Refuses to Die" at https://blog.appletonstudios.com/2012/10/an-old-controversy-refuses-to-die.html

The flag of the United States of America was officially described in a Flag Resolution passed by the Second Continental Congress on June 14, 1777:

Resolved, that the flag of the thirteen United States be thirteen stripes, alternate red and white; that the union be thirteen stars, white in a blue field, representing a new constellation.

The most recent iteration of that flag, with fifty stars for each of the fifty states, is shown here.

The question is how much, if at all, did the Washington coat of arms (below, from an old postcard) influence the design of that flag.

My argument is that the Washington arms had no influence upon the design of the US flag at all, and that the US flag was a simple evolution from a series of flags, generally naval, that logically resulted in the flag codified by the Flag Resolution of 1777.

Thus we move in progression from the flag of the East India Company used from 1600 to 1707:

To the flag of the East India Company used following the union of the crowns of England and Scotland, used from 1707 to 1801:

A variant of the first East India Company flag was the so-call Pine Tree Flag of 1776:

We find similarly striped flags in the US merchant ensign used from 1776 to 1800:

And the ensign of the Continental Navy, which added a rattlesnake and motto to the merchant ensign:

We come at last to the Continental Colors or so-called Grand Union Flag, in use from 1775 to 1777:

Then, of course, the Flag Resolution of June 14, 1777 was passed, replacing the Union Flag in the canton with a "new constellation," here, arranged in a circle:

This final flag, "Old Glory," simply removes the cross of St. George of England and the cross of St. Andrew of Scotland from the blue of the canton, the "union" of the Flag Resolution of 1777, and replaces them with a "new constellation" of thirteen stars, which were displayed in various arrangements and with varying numbers of points (5, 6, 7, 8, or more) at the whim of the manufacturer or seamster/seamstress, until custom settled on five-pointed stars in the era following America's Civil War of 1861 to 1865. In short, they were replacing one Union with another Union, one a union of two kingdoms joined in one (England and Scotland, since joined by Northern Ireland with a cross of St. Patrick in the modern Union Flag, often called the Union Jack) for a union of thirteen states.

So, the U.S. flag: an evolution from earlier designs, or an homage to a man who, in 1777, had not yet become the "Father of His Country," but was the man leading the Continental Army in a war whose outcome at that point was far from decided?*

I know which one I think is by far the most likely.

* By June 1777, the date of the Flag Resolution, the Continental Army under Washington had: forced the British to evacuate Boston in March 1776 by placing artillery on the heights overlooking the city; lost the city and port of New York in a series of battles from August through November 1776; and convinced the British to evacuate New Jersey in another series of battles from late December 1776 through January 1777. The war continued with mixed results for nearly five more years before culminating in the surrender of Lord Cornwallis at Yorktown, Virginia in 1781.

An Entirely Unexpected Coat of Arms in Arras

At the top of the facade of the building which displayed the arms of the City of Arras which I wrote about last time, was another different, and in this case, entirely unanticipated, coat of arms.

I had noted in an earlier post about how Arras had been about 80% destroyed during World War I. Following the war, the city was rebuilt, and many of the buildings restored to what they looked like before that War.

That restoration even included, in this instance, an historical coat of arms which had been superceded at good 100 years earlier.

Yes, indeed, my friends! That is the coat of arms of the French Empire under Napoleon Bonaparte. If you look carfully, you can see the hatching on the shield, and the collar of eagles surrounding it, with a shield bearing a large N on its face suspending the Napoleonic Legion d'Honneur. (Or click on the photograph above, to see a larger version where this is even more clear.)

I had no idea that when they were restoring Arras to its pre-WWI state, they would also be restoring on a public building a coat of arms no longer in use, one which had been superseded twice, once following the defeat and exile of Napoleon I in 1815, and again following the defeat of Napoleon III at the Battle of Sedan in 1870.